The Raya House
Created to support The Raya House’s mission of providing a safe and nurturing home for children in foster care, this body of work focuses on sharing their story with clarity, compassion, and purpose. From brand development to event promotion and storytelling, each piece was designed to build awareness, inspire generosity, and reflect the heart behind the mission.
My Role: Branding • Video Production • Graphic Design • Website Content • Event Marketing • Donor Messaging
Project Highlights:
Produced emotionally resonant videos to introduce The Raya House’s mission and vision
Designed digital and print materials for donor outreach, including sponsorship packets and gala promotions
Developed key messaging for campaigns like "Founding Friends" and the annual fundraising gala
Helped shape The Raya House’s brand identity across web, social, and print platforms
Collaborated closely with founders to ensure every piece aligned with their heart and long-term goals
The Raya House Overview Video
A short, impactful video introducing The Raya House—an emerging refuge for children in foster care in Northwest Georgia. Designed for social media and event bumpers, this piece quickly communicates the mission, heart, and vision of the organization through powerful visuals and clear messaging.
My Role:
Creative Direction • Script Support • Filming • Editing
Founding Friends Campaign Video
A heartfelt call-to-action created to launch The Raya House’s Founding Friends campaign. This short video introduced the vision and invited early supporters to give toward building a home for children in foster care. Used on social media and at events, the video helped raise over $5,000 in its first push.
My Role:
Creative Direction • Messaging • Filming • Editing